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Marketing territorial do município de Saurimo: em busca de oportunidades de turismo
| Resumo: | The present work betrays knowledge of the Territorial Marketing in the city of Saurimo and the tourism situation in the city, most notably in the disclosure of their potential, thus facilitating the process of visits to the region. In developing the present realize the potential that the city has and existing weaknesses for the functioning of tourism, we also seek to understand the reasons that make tourists moving to Saurimo based on the interviews, how they move (in terms Used transport), so we will give our contribution in order to produce effects of interest by the public body in order to boost the functioning of the local tourism sector. Will lean further on the issue of tourism in Africa, in this stage we realize certain conditions that make the continent cannot have strong industry markets that could compete with the other existing markets. Also will state the tourism situation in Angola which is a young state in the development of tourist activities, we can see how the country has tried to develop its activities in the sector with the construction and reconstruction of new hotel infrastructure. However the city is seen as virgin market within the practice of tourism, hence there is an urgent need to arrange the first steps in order to instill the residents and not only the vast importance that the industry has, in the economic development of the region, that can generate, labor and employment offices; for the benefit of many families affected by poverty. |
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| Autores: | Lopes, Henrique |
| Assunto: | Tourist Cultura Culture Marketing Territorial Tourism Turismo Development Desenvolvimento Saurimo Turista Territorial Marketing |
| Ano: | 2018 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Identificadores: | ID: 201867524 |
| Tipo de acesso: | Aberto |
| Instituição associada: | Repositório Comum, Repositório Comum, Instituto Superior de Ciências Educativas, Repositório Comum, Instituto Superior de Educação e Ciências |
| Código do projeto financiado: | 201867524 |
| Idioma: | português |
| Origem: | Repositório Comum |
| Resumo: | The present work betrays knowledge of the Territorial Marketing in the city of Saurimo and the tourism situation in the city, most notably in the disclosure of their potential, thus facilitating the process of visits to the region. In developing the present realize the potential that the city has and existing weaknesses for the functioning of tourism, we also seek to understand the reasons that make tourists moving to Saurimo based on the interviews, how they move (in terms Used transport), so we will give our contribution in order to produce effects of interest by the public body in order to boost the functioning of the local tourism sector. Will lean further on the issue of tourism in Africa, in this stage we realize certain conditions that make the continent cannot have strong industry markets that could compete with the other existing markets. Also will state the tourism situation in Angola which is a young state in the development of tourist activities, we can see how the country has tried to develop its activities in the sector with the construction and reconstruction of new hotel infrastructure. However the city is seen as virgin market within the practice of tourism, hence there is an urgent need to arrange the first steps in order to instill the residents and not only the vast importance that the industry has, in the economic development of the region, that can generate, labor and employment offices; for the benefit of many families affected by poverty. |
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