A digital service from FCT Publication
Os restaurantes de hotel do ponto de vista do consumidor : estratégias de fidelização
| Summary: | The present dissertation aims to aproach the theme "The Hotel Restaurants from the consumer point of view." Through a theoretical approach will be framed the issue with their corresponding variables and connections such as quality, satisfaction, loyalty, its link to tourism and its "relative", hospitality. It is proposed to deepen, through a case study, for better understanding, the identification of factors of success and failure that are perceived and pointed out by consumers, which seeks response from those attending and those who never attended hotel restaurants, bringing together the reasons for the study. To be able to get a structured and concrete work with real results, were prepared 200 anonymous questionnaires on the basis of being applied to random consumers, so that it can complete the answers to the research questions. |
|---|---|
| Subject: | FIDELIZAÇÃO DE CLIENTES MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE QUALITY QUALIDADE HOTELARIA RESTAURANT BUSINESS HOTEL INDUSTRY MARKETING ESTRATÉGIAS DE MARKETING CLIENT SATISFACTION RESTAURAÇÃO CONSUMIDORES CONSUMERS CUSTOMER LOYALTY MARKET RESEARCH MARKETING STRATEGIES COMMUNICATION SATISFAÇÃO DO CLIENTE COMUNICAÇÃO RESTAURANTES ESTUDOS DE MERCADO |
| Year: | 2018 |
| Country: | Portugal |
| Document type: | master thesis |
| Identifiers: | ID: tid:201776685 |
| Access type: | Open |
| Associated institution: | ReCiL - Repositório Científico Lusófona |
| Funded project code: | tid:201776685 |
| Language: | Portuguese |
| Origin: | ReCiL - Repositório Científico Lusófona |
| Summary: | The present dissertation aims to aproach the theme "The Hotel Restaurants from the consumer point of view." Through a theoretical approach will be framed the issue with their corresponding variables and connections such as quality, satisfaction, loyalty, its link to tourism and its "relative", hospitality. It is proposed to deepen, through a case study, for better understanding, the identification of factors of success and failure that are perceived and pointed out by consumers, which seeks response from those attending and those who never attended hotel restaurants, bringing together the reasons for the study. To be able to get a structured and concrete work with real results, were prepared 200 anonymous questionnaires on the basis of being applied to random consumers, so that it can complete the answers to the research questions. |
|---|