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Relatório de estágio mestrado em marketing : o marketing digital no turismo : estudo caso
| Summary: | The present work is an Internship Report, resulting from the internship in Digital marketing that I did at the Newtour company, within the scope of the master's degree in communication, marketing and advertising of the University Lusófona and aims to describe the activities developed in the follow-up of the internship . The first part of the report consists of an audit of the company and a description of the activities carried out during the internship. Next, a bibliographical review on Digital Marketing is developed, addressing topics such as digital marketing, tourism marketing and social networks. Finally, there will be a final part for a critical analysis of the stage I have taken. |
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| Subject: | MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE TOURISM MARKETING TURISMO REDES SOCIAIS MARKETING NEWTOUR MARKETING TURÍSTICO MARKETING DIGITAL CASE STUDIES TOURISM COMMUNICATION ESTUDOS DE CASO COMUNICAÇÃO SOCIAL NETWORKS DIGITAL MARKETING |
| Year: | 2019 |
| Country: | Portugal |
| Document type: | master thesis |
| Identifiers: | ID: tid:202303721 |
| Access type: | Open |
| Associated institution: | ReCiL - Repositório Científico Lusófona |
| Funded project code: | tid:202303721 |
| Language: | Portuguese |
| Origin: | ReCiL - Repositório Científico Lusófona |
| Summary: | The present work is an Internship Report, resulting from the internship in Digital marketing that I did at the Newtour company, within the scope of the master's degree in communication, marketing and advertising of the University Lusófona and aims to describe the activities developed in the follow-up of the internship . The first part of the report consists of an audit of the company and a description of the activities carried out during the internship. Next, a bibliographical review on Digital Marketing is developed, addressing topics such as digital marketing, tourism marketing and social networks. Finally, there will be a final part for a critical analysis of the stage I have taken. |
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