Publication

The disruption of retail through Gen Z: An exploratory study on the new customer journey and the impact of customer touchpoints on Brand Loyalty

Bibliographic Details
Subject:Economics and Business Economia e gestão
Country:Portugal
Document type:master thesis
Access type:Open
Associated institution:Repositório Aberto da Universidade do Porto
Language:English
Origin:Repositório Aberto da Universidade do Porto

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