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A imagem que seduz: o papel das relações públicas na construção da imagem organizacional
| Resumo: | It is impossible not to communicate. And if any doubt was left, the present, the constant social progress and economic globalization have resulted in "the world of communication." The new era of communication and all its guidelines, including organizational culture and the role of the human factor in companies, have created the need to question the character of Public Relations professionals, and communication in and from organizations. Whatever its nature, it must be established in a perspective of exchange and reciprocity between the organization and its stakeholders, through the exchange of information. Communication includes employees, provides a closer relationship with stakeholders, contributing to organizational development and gives credibility to the company, beyond that is a vital and strategic tool for any Public Relations professional. So it makes sense to analyze the practice of Public Relations and such as communication as a tool for the transmission of values, culture, identity and management of corporate image. The importance of these assumptions enhances the management of the reputation and success of any organization. |
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| Assunto: | PÚBLICO RELAÇÕES PÚBLICAS CRISES COMMUNICATION ORGANIZATIONAL IMAGE IDENTIDADE RELAÇÕES PÚBLICAS EMPRESARIAIS COMUNICAÇÃO INTERNA CULTURA ORGANIZACIONAL PUBLIC PUBLIC RELATIONS MESTRADO EM COMUNICAÇÃO NAS ORGANIZAÇÕES ORGANIZATIONAL COMMUNICATION EXTERNAL COMMUNICATION COMUNICAÇÃO EXTERNA COMUNICAÇÃO ORGANIZACIONAL IMAGEM ORGANIZACIONAL ORGANIZATIONAL CULTURE CORPORATE PUBLIC RELATIONS COMUNICAÇÃO DE CRISE COMMUNICATION INTERNAL COMMUNICATION COMUNICAÇÃO IDENTITY |
| Ano: | 2016 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Identificadores: | ID: tid:201174588 |
| Tipo de acesso: | Aberto |
| Instituição associada: | ReCiL - Repositório Científico Lusófona |
| Código do projeto financiado: | tid:201174588 |
| Idioma: | português |
| Origem: | ReCiL - Repositório Científico Lusófona |
| Resumo: | It is impossible not to communicate. And if any doubt was left, the present, the constant social progress and economic globalization have resulted in "the world of communication." The new era of communication and all its guidelines, including organizational culture and the role of the human factor in companies, have created the need to question the character of Public Relations professionals, and communication in and from organizations. Whatever its nature, it must be established in a perspective of exchange and reciprocity between the organization and its stakeholders, through the exchange of information. Communication includes employees, provides a closer relationship with stakeholders, contributing to organizational development and gives credibility to the company, beyond that is a vital and strategic tool for any Public Relations professional. So it makes sense to analyze the practice of Public Relations and such as communication as a tool for the transmission of values, culture, identity and management of corporate image. The importance of these assumptions enhances the management of the reputation and success of any organization. |
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