Um serviço digital da FCT Publicação
De que forma a introdução de sistemas de leitura digital influencia a atitude dos consumidores face ao consumo desses mesmos conteúdos em papel
| Resumo: | This project was designed as a case study around new technologies of information and communication, particularly regarding the possible conflict between two modes of information distribution: print and digital mode. Our main goal is to understand how this change in the processes of information distribution affect the relationship between consumers and informative services, particularly journalistic, resulting in new patterns of use and consumption of the benefits associated with these same contents. We show the evolution of information carriers, from the manuscript to the “e-book" aiming to characterize the new reading habits from the viewpoint of consumption. The digital kiosk service, allows the storage of magazines, journals and articles, in a library where the issues that we intend to envision, are automatically updated and baring in mind, that there is a transformation and that in this particular context we intend to identify as the dependent variable in order to find out to what extent the use of these technologies change the reading habits. These solutions propagate new forms of interactive digital reading - particularly informative journalistic content in a world where digital technologies increasingly prevail. |
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| Assunto: | MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE MARKETING DIGITAL TECHNOLOGIES TECNOLOGIAS DIGITAIS COMPORTAMENTO DOS CONDUTORES COMMUNICATION COMUNICAÇÃO DRIVERS BEHAVIOUR |
| Ano: | 2017 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Identificadores: | ID: tid:201251884 |
| Tipo de acesso: | Restrito |
| Instituição associada: | ReCiL - Repositório Científico Lusófona |
| Código do projeto financiado: | tid:201251884 |
| Idioma: | português |
| Origem: | ReCiL - Repositório Científico Lusófona |
| Resumo: | This project was designed as a case study around new technologies of information and communication, particularly regarding the possible conflict between two modes of information distribution: print and digital mode. Our main goal is to understand how this change in the processes of information distribution affect the relationship between consumers and informative services, particularly journalistic, resulting in new patterns of use and consumption of the benefits associated with these same contents. We show the evolution of information carriers, from the manuscript to the “e-book" aiming to characterize the new reading habits from the viewpoint of consumption. The digital kiosk service, allows the storage of magazines, journals and articles, in a library where the issues that we intend to envision, are automatically updated and baring in mind, that there is a transformation and that in this particular context we intend to identify as the dependent variable in order to find out to what extent the use of these technologies change the reading habits. These solutions propagate new forms of interactive digital reading - particularly informative journalistic content in a world where digital technologies increasingly prevail. |
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