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Desenvolvimento e implementação de estratégias de comunicação: o caso da Fnac Portugal
| Resumo: | This internship report is about the experience I’ve had on a six months internship on marketing & communication department at Fnac Portugal headquarters, in the scope of Communication Sciences Master degree. It results in a detailed approach to the communicational processes and practices developed by this brand. It also described my contribution and the tasks from my responsibility during the period I’ve worked for the company. In order to show the importance that nowadays communication has for the brands, this subject is also closely approached in the report. There’s a whole chapter where the communication in general is analyzed, and from there, the focus is for the analysis of the organizational communication. This way the concept concerning what is communication and what’s her role in a business context is applied, and compared to what Fnac does at this level. The final part of the report is a personal evaluation of the internship and the way Fnac manage their communication. |
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| Assunto: | MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE ESTRATÉGIAS DE COMUNICAÇÃO COMMUNICATION STRATEGIES ORGANIZATIONAL COMMUNICATION PORTUGAL COMUNICAÇÃO ORGANIZACIONAL FNAC COMMUNICATION COMUNICAÇÃO |
| Ano: | 2015 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Identificadores: | ID: tid:201251868 |
| Tipo de acesso: | Aberto |
| Instituição associada: | ReCiL - Repositório Científico Lusófona |
| Código do projeto financiado: | tid:201251868 |
| Idioma: | português |
| Origem: | ReCiL - Repositório Científico Lusófona |
| Resumo: | This internship report is about the experience I’ve had on a six months internship on marketing & communication department at Fnac Portugal headquarters, in the scope of Communication Sciences Master degree. It results in a detailed approach to the communicational processes and practices developed by this brand. It also described my contribution and the tasks from my responsibility during the period I’ve worked for the company. In order to show the importance that nowadays communication has for the brands, this subject is also closely approached in the report. There’s a whole chapter where the communication in general is analyzed, and from there, the focus is for the analysis of the organizational communication. This way the concept concerning what is communication and what’s her role in a business context is applied, and compared to what Fnac does at this level. The final part of the report is a personal evaluation of the internship and the way Fnac manage their communication. |
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