Publication

As aplicações móveis utilizadas pelo corredor em Portugal

Bibliographic Details
Summary:	In the recent years there has been in Portugal a growing phenomenon of running. It is seen increasingly professional and non-professional athletes, practicing on the streets and we are witnessing an explosion of mobile applications for smartphones that connect networking and motivate athletes. Despite this historically solitary sport, the evolution of the Internet for Web 2.0. made it an increasingly social and technological activity with previously inaccessible access to data to amateur athlete. This work intends to present the features that the authors consider to be essential to the success of mobile applications, applications that exist and which are the most used in Portugal. What applications are there? What do they do? Who uses them? How do you interact with the runners and between runners? What are the most used? These are some answers which are to be answered at the end of this work. Carrying out the present study, it was used the online questionnaire quantitative method along with the visual analysis of the most used applications. The project focuses on the study of digital marketing and the main concepts covered are mobile applications and the race.
Subject:	MOBILE PHONES MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE APLICAÇÕES MULTIMÉDIA TECNOLOGIAS MÓVEIS COMUNICAÇÕES MÓVEIS MOBILE TECHNOLOGY INTERNET MOBILE COMMUNICATIONS PORTUGAL CORRIDA MULTIMEDIA APPLICATIONS RUNNING COMMUNICATION COMUNICAÇÃO TELEMÓVEIS
Year:	2016
Country:	Portugal
Document type:	master thesis
Identifiers:	ID: tid:201233266
Access type:	Open
Associated institution:	ReCiL - Repositório Científico Lusófona
Funded project code:	tid:201233266
Language:	Portuguese
Origin:	ReCiL - Repositório Científico Lusófona

Description
Summary:	In the recent years there has been in Portugal a growing phenomenon of running. It is seen increasingly professional and non-professional athletes, practicing on the streets and we are witnessing an explosion of mobile applications for smartphones that connect networking and motivate athletes. Despite this historically solitary sport, the evolution of the Internet for Web 2.0. made it an increasingly social and technological activity with previously inaccessible access to data to amateur athlete. This work intends to present the features that the authors consider to be essential to the success of mobile applications, applications that exist and which are the most used in Portugal. What applications are there? What do they do? Who uses them? How do you interact with the runners and between runners? What are the most used? These are some answers which are to be answered at the end of this work. Carrying out the present study, it was used the online questionnaire quantitative method along with the visual analysis of the most used applications. The project focuses on the study of digital marketing and the main concepts covered are mobile applications and the race.