Publicação

As aplicações móveis utilizadas pelo corredor em Portugal

Detalhes bibliográficos
Resumo:	In the recent years there has been in Portugal a growing phenomenon of running. It is seen increasingly professional and non-professional athletes, practicing on the streets and we are witnessing an explosion of mobile applications for smartphones that connect networking and motivate athletes. Despite this historically solitary sport, the evolution of the Internet for Web 2.0. made it an increasingly social and technological activity with previously inaccessible access to data to amateur athlete. This work intends to present the features that the authors consider to be essential to the success of mobile applications, applications that exist and which are the most used in Portugal. What applications are there? What do they do? Who uses them? How do you interact with the runners and between runners? What are the most used? These are some answers which are to be answered at the end of this work. Carrying out the present study, it was used the online questionnaire quantitative method along with the visual analysis of the most used applications. The project focuses on the study of digital marketing and the main concepts covered are mobile applications and the race.
Assunto:	MOBILE PHONES MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE APLICAÇÕES MULTIMÉDIA TECNOLOGIAS MÓVEIS COMUNICAÇÕES MÓVEIS MOBILE TECHNOLOGY INTERNET MOBILE COMMUNICATIONS PORTUGAL CORRIDA MULTIMEDIA APPLICATIONS RUNNING COMMUNICATION COMUNICAÇÃO TELEMÓVEIS
Ano:	2016
País:	Portugal
Tipo de documento:	dissertação de mestrado
Identificadores:	ID: tid:201233266
Tipo de acesso:	Aberto
Instituição associada:	ReCiL - Repositório Científico Lusófona
Código do projeto financiado:	tid:201233266
Idioma:	português
Origem:	ReCiL - Repositório Científico Lusófona

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conditionsOfAccess_str	open access
country_str	PT
description	In the recent years there has been in Portugal a growing phenomenon of running. It is seen increasingly professional and non-professional athletes, practicing on the streets and we are witnessing an explosion of mobile applications for smartphones that connect networking and motivate athletes. Despite this historically solitary sport, the evolution of the Internet for Web 2.0. made it an increasingly social and technological activity with previously inaccessible access to data to amateur athlete. This work intends to present the features that the authors consider to be essential to the success of mobile applications, applications that exist and which are the most used in Portugal. What applications are there? What do they do? Who uses them? How do you interact with the runners and between runners? What are the most used? These are some answers which are to be answered at the end of this work. Carrying out the present study, it was used the online questionnaire quantitative method along with the visual analysis of the most used applications. The project focuses on the study of digital marketing and the main concepts covered are mobile applications and the race.
documentTypeURL_str	http://purl.org/coar/resource_type/c_bdcc
documentType_str	master thesis
id	9a8d90b0-afd3-4ffe-8596-50690aa6c234
identifierHandle_str	http://hdl.handle.net/10437/6940
identifierOther_str	tid:201233266
language	por
publicationDateFull_str	2016-04-21T15:11:05Z
publicationDate_str	2016-04-21
publishDate	2016
relatedInstitutions_str_mv	ReCiL - Repositório Científico Lusófona
resourceName_str	ReCiL - Repositório Científico Lusófona
spellingShingle	As aplicações móveis utilizadas pelo corredor em Portugal MOBILE PHONES MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE APLICAÇÕES MULTIMÉDIA TECNOLOGIAS MÓVEIS COMUNICAÇÕES MÓVEIS MOBILE TECHNOLOGY INTERNET MOBILE COMMUNICATIONS PORTUGAL CORRIDA MULTIMEDIA APPLICATIONS RUNNING COMMUNICATION COMUNICAÇÃO TELEMÓVEIS
title	As aplicações móveis utilizadas pelo corredor em Portugal
topic	MOBILE PHONES MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE APLICAÇÕES MULTIMÉDIA TECNOLOGIAS MÓVEIS COMUNICAÇÕES MÓVEIS MOBILE TECHNOLOGY INTERNET MOBILE COMMUNICATIONS PORTUGAL CORRIDA MULTIMEDIA APPLICATIONS RUNNING COMMUNICATION COMUNICAÇÃO TELEMÓVEIS