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Os restaurantes de hotel do ponto de vista do consumidor : estratégias de fidelização

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Resumo:	The present dissertation aims to aproach the theme "The Hotel Restaurants from the consumer point of view." Through a theoretical approach will be framed the issue with their corresponding variables and connections such as quality, satisfaction, loyalty, its link to tourism and its "relative", hospitality. It is proposed to deepen, through a case study, for better understanding, the identification of factors of success and failure that are perceived and pointed out by consumers, which seeks response from those attending and those who never attended hotel restaurants, bringing together the reasons for the study. To be able to get a structured and concrete work with real results, were prepared 200 anonymous questionnaires on the basis of being applied to random consumers, so that it can complete the answers to the research questions.
Assunto:	FIDELIZAÇÃO DE CLIENTES MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE QUALITY QUALIDADE HOTELARIA RESTAURANT BUSINESS HOTEL INDUSTRY MARKETING ESTRATÉGIAS DE MARKETING CLIENT SATISFACTION RESTAURAÇÃO CONSUMIDORES CONSUMERS CUSTOMER LOYALTY MARKET RESEARCH MARKETING STRATEGIES COMMUNICATION SATISFAÇÃO DO CLIENTE COMUNICAÇÃO RESTAURANTES ESTUDOS DE MERCADO
Ano:	2018
País:	Portugal
Tipo de documento:	dissertação de mestrado
Identificadores:	ID: tid:201776685
Tipo de acesso:	Aberto
Instituição associada:	ReCiL - Repositório Científico Lusófona
Código do projeto financiado:	tid:201776685
Idioma:	português
Origem:	ReCiL - Repositório Científico Lusófona

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conditionsOfAccess_str	open access
country_str	PT
description	The present dissertation aims to aproach the theme "The Hotel Restaurants from the consumer point of view." Through a theoretical approach will be framed the issue with their corresponding variables and connections such as quality, satisfaction, loyalty, its link to tourism and its "relative", hospitality. It is proposed to deepen, through a case study, for better understanding, the identification of factors of success and failure that are perceived and pointed out by consumers, which seeks response from those attending and those who never attended hotel restaurants, bringing together the reasons for the study. To be able to get a structured and concrete work with real results, were prepared 200 anonymous questionnaires on the basis of being applied to random consumers, so that it can complete the answers to the research questions.
documentTypeURL_str	http://purl.org/coar/resource_type/c_bdcc
documentType_str	master thesis
id	8de03eb2-ba2e-4ce7-b7cf-a1eaddc52aa2
identifierHandle_str	http://hdl.handle.net/10437/8383
identifierOther_str	tid:201776685
language	por
publicationDateFull_str	2018-01-05T15:33:03Z
publicationDate_str	2018-01-05
publishDate	2018
relatedInstitutions_str_mv	ReCiL - Repositório Científico Lusófona
resourceName_str	ReCiL - Repositório Científico Lusófona
spellingShingle	Os restaurantes de hotel do ponto de vista do consumidor : estratégias de fidelização FIDELIZAÇÃO DE CLIENTES MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE QUALITY QUALIDADE HOTELARIA RESTAURANT BUSINESS HOTEL INDUSTRY MARKETING ESTRATÉGIAS DE MARKETING CLIENT SATISFACTION RESTAURAÇÃO CONSUMIDORES CONSUMERS CUSTOMER LOYALTY MARKET RESEARCH MARKETING STRATEGIES COMMUNICATION SATISFAÇÃO DO CLIENTE COMUNICAÇÃO RESTAURANTES ESTUDOS DE MERCADO
title	Os restaurantes de hotel do ponto de vista do consumidor : estratégias de fidelização
topic	FIDELIZAÇÃO DE CLIENTES MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE QUALITY QUALIDADE HOTELARIA RESTAURANT BUSINESS HOTEL INDUSTRY MARKETING ESTRATÉGIAS DE MARKETING CLIENT SATISFACTION RESTAURAÇÃO CONSUMIDORES CONSUMERS CUSTOMER LOYALTY MARKET RESEARCH MARKETING STRATEGIES COMMUNICATION SATISFAÇÃO DO CLIENTE COMUNICAÇÃO RESTAURANTES ESTUDOS DE MERCADO