| Resumo: | This report reflects my professional route in what school administration is concerned. So, to start with, I present my professional route by giving information connected with places and post/functions that I hold in the several school structures.. In the second part of this report there is an approach to school as an educative enterprise. To school is given, day by day, more autonomy and the Laws, which are constantly changing, allow, more and more, parents to choose the school they want their children to attend turning, thus, all the communicative system of a school, either internal or external, an important vehicle of promoting the school image. In the last part of the report, I present a proposal of intervention which has, as a start, personal reflections made throughout my professional route which pretends not only to improve the internal communication of the school, but also to allow others to be acquainted with the school activities in the community. |