Publicação

Delta cafés : prática de Responsabilidade Social ou Estratégia de Marketing Promocional?

Detalhes bibliográficos
Resumo:	This dissertation will be addressed to the issue of Social Responsibility in the theoretical point of view, its origins, dimensions, development, and its importance today. It shall also examine the importance of the Green Paper, this book promotes a European framework for corporate responsibility. With some attention, the media represent an essential part of the information on social responsibility reaches the stakeholders and society. In a way, it is up to the media to transmit its aspects, future events, what the company did or does (in this case the company Delta Cafes) to promote their social responsibility practices. As well as the practical point of view, being the case of Delta Cafés, an attempt is made to bring together the theoretical part of social responsibility, with practical case, it will be the junction of the two, trying to understand if the company really practice social responsibility or if there is a promotional marketing strategy.
Assunto:	SOCIAL RESPONSIBILITY SUSTENTABILIDADE RESPONSABILIDADE SOCIAL MARKETING SUSTAINABILITY MESTRADO EM COMUNICAÇÃO NAS ORGANIZAÇÕES COMMUNICATION COMUNICAÇÃO
Ano:	2014
País:	Portugal
Tipo de documento:	dissertação de mestrado
Tipo de acesso:	Aberto
Instituição associada:	ReCiL - Repositório Científico Lusófona
Idioma:	português
Origem:	ReCiL - Repositório Científico Lusófona

Descrição
Resumo:	This dissertation will be addressed to the issue of Social Responsibility in the theoretical point of view, its origins, dimensions, development, and its importance today. It shall also examine the importance of the Green Paper, this book promotes a European framework for corporate responsibility. With some attention, the media represent an essential part of the information on social responsibility reaches the stakeholders and society. In a way, it is up to the media to transmit its aspects, future events, what the company did or does (in this case the company Delta Cafes) to promote their social responsibility practices. As well as the practical point of view, being the case of Delta Cafés, an attempt is made to bring together the theoretical part of social responsibility, with practical case, it will be the junction of the two, trying to understand if the company really practice social responsibility or if there is a promotional marketing strategy.