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Gamification in Marketing: Aspects Influencing Intention of Engagement and Brand Attitude
| Assunto: | Economics and Business Economia e gestão |
|---|---|
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | Aberto |
| Instituição associada: | Repositório Aberto da Universidade do Porto |
| Idioma: | inglês |
| Origem: | Repositório Aberto da Universidade do Porto |
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