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O marketing digital e o mutualismo : o caso da A Previdência Portuguesa
| Summary: | This report is part of the Masters in Communication Science, Marketing and Advertising, hosted by Universidade Lusófona de Humanidades e Tecnologias. The internship had the duration of approximately 350 hours and was held at “A Previdência Portuguesa”. Digital presence, either of a company or a singular person, is increasingly important. Nowadays it is unthinkable not to take advantage of the benefits of the internet and all its tools. The point of this report is to show the importance of following digital development, accomplishing brand equity. The report shows many tools and how they can relate with branding and brand equity. There was given a special focus on social network, using the activities developed during the internship to justify the reached conclusions. |
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| Subject: | MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE GESTÃO DE MARCAS MARKETING MARKETING BRAND MANAGEMENT MUTUALISM MARKETING DIGITAL CASE STUDIES MUTUALISMO COMMUNICATION ESTUDOS DE CASO COMUNICAÇÃO DIGITAL MARKETING |
| Year: | 2020 |
| Country: | Portugal |
| Document type: | master thesis |
| Identifiers: | ID: tid:202539393 |
| Access type: | Open |
| Associated institution: | ReCiL - Repositório Científico Lusófona |
| Funded project code: | tid:202539393 |
| Language: | Portuguese |
| Origin: | ReCiL - Repositório Científico Lusófona |
| Summary: | This report is part of the Masters in Communication Science, Marketing and Advertising, hosted by Universidade Lusófona de Humanidades e Tecnologias. The internship had the duration of approximately 350 hours and was held at “A Previdência Portuguesa”. Digital presence, either of a company or a singular person, is increasingly important. Nowadays it is unthinkable not to take advantage of the benefits of the internet and all its tools. The point of this report is to show the importance of following digital development, accomplishing brand equity. The report shows many tools and how they can relate with branding and brand equity. There was given a special focus on social network, using the activities developed during the internship to justify the reached conclusions. |
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