The disruption of retail through Gen Z: An exploratory study on the new customer journey and the impact of customer touchpoints on Brand Loyalty

An approach on auditor independence and customer relationship: a conflict of interests

Determinação do Customer Lifetime Value Aplicação ao Retalho Alimentar

A Comprehensive Study of Consumer Perceptions in Porto's City Branding

Multi-Product Distribution in the Fashion and Retail Industry: A Case Study

A Influência Dos Vídeos Curtos Nas Compras Por Impulso Da Geração Z

A contribuição do User Journey Map na identificação e formulação de problemas de negócio

A Importância das Redes Sociais no Employer Branding

Gamification in Marketing: Aspects Influencing Intention of Engagement and Brand Attitude

Strategies for Digital Tra ns formation: an exploratory analysis of Digital Twins projects

As Determinantes da Brand Equity no Contexto do Grande Consumo.

Antecedentes e consequentes do luxury brand engagement no Facebook: aproximação ao Modelo de Equações Estruturais.

A importância do branding para o sucesso e atratividade de uma startup: o caso iLoF.

Evaluation of the impact of QREN SI I&DT instrument on Portuguese firms - a behavioural case-study analysis

Analysis of OECD Countries Well-being through Statis Methodology

The Impact of Capital Structure on Firm Performance

The Impact of Labour Unionization on Divident Payout

The Impact of Tax Audits on Subsequent Tax Reporting.

The Impact of Domestic Advisors on M&A Transactions

Management of temporary agency workers and impact on their well-being

The Impact of Devaluation and Oil Price On the Banking Sector of Azerbaijan

Tourism Impacts in the Eyes of Locals: Evidence from Porto

How Corruption Impacts Poverty in Developing Countries? The Role of Education

The Impact of European Structural Funds on Economic Growth: The Importance of Institutions

Sustainable Tourism e-communication impact on tourism behavior
Publicado em: (2032)

Language diversity impact on the self-efficacy of members in teams

The impact of Internal Marketing in the process of Value Creation in Project Management

Aid for and trade with Africa: impact on economic growth. Are we ready to choose yet?

The Impact of the CEOs Remuneration on Firm Performance during the 2011/2012 Financial Crisis - The Portuguese Case

Examining the Privacy Calculus: What Impacts Consumers´ willingness to disclose personal data online

The Financial Impact of Private Investors on European Football Clubs: Empirical evidence from the English Premier League

Nors Case Study: Traditional Budgeting process transformation into Beyond Budgeting Model

The Digital Technologies and the Internationalization Efforts of a SME: A Case Study of Afer FUTE

Business model change for products and services based on the Internet of Things: A multiple case study

Slides de apoio a aulas de CCE, Mestrado em Economia.

Innovation Through Crowdfunding: a Quantitative and Qualitative Analysis of Kickstarter

Amazon rainforest products: The region-of-origin effect on consumer perception