Publication

The disruption of retail through Gen Z: An exploratory study on the new customer journey and the impact of customer touchpoints on Brand Loyalty

Bibliographic Details

Subject:	Economics and Business Economia e gestão
Country:	Portugal
Document type:	master thesis
Access type:	Open
Associated institution:	Repositório Aberto da Universidade do Porto
Language:	English
Origin:	Repositório Aberto da Universidade do Porto