Publication

A imagem que seduz: o papel das relações públicas na construção da imagem organizacional

Bibliographic Details
Summary:	It is impossible not to communicate. And if any doubt was left, the present, the constant social progress and economic globalization have resulted in "the world of communication." The new era of communication and all its guidelines, including organizational culture and the role of the human factor in companies, have created the need to question the character of Public Relations professionals, and communication in and from organizations. Whatever its nature, it must be established in a perspective of exchange and reciprocity between the organization and its stakeholders, through the exchange of information. Communication includes employees, provides a closer relationship with stakeholders, contributing to organizational development and gives credibility to the company, beyond that is a vital and strategic tool for any Public Relations professional. So it makes sense to analyze the practice of Public Relations and such as communication as a tool for the transmission of values, culture, identity and management of corporate image. The importance of these assumptions enhances the management of the reputation and success of any organization.
Subject:	PÚBLICO RELAÇÕES PÚBLICAS CRISES COMMUNICATION ORGANIZATIONAL IMAGE IDENTIDADE RELAÇÕES PÚBLICAS EMPRESARIAIS COMUNICAÇÃO INTERNA CULTURA ORGANIZACIONAL PUBLIC PUBLIC RELATIONS MESTRADO EM COMUNICAÇÃO NAS ORGANIZAÇÕES ORGANIZATIONAL COMMUNICATION EXTERNAL COMMUNICATION COMUNICAÇÃO EXTERNA COMUNICAÇÃO ORGANIZACIONAL IMAGEM ORGANIZACIONAL ORGANIZATIONAL CULTURE CORPORATE PUBLIC RELATIONS COMUNICAÇÃO DE CRISE COMMUNICATION INTERNAL COMMUNICATION COMUNICAÇÃO IDENTITY
Year:	2016
Country:	Portugal
Document type:	master thesis
Identifiers:	ID: tid:201174588
Access type:	Open
Associated institution:	ReCiL - Repositório Científico Lusófona
Funded project code:	tid:201174588
Language:	Portuguese
Origin:	ReCiL - Repositório Científico Lusófona

_version_	1850560640871038976
conditionsOfAccess_str	open access
country_str	PT
description	It is impossible not to communicate. And if any doubt was left, the present, the constant social progress and economic globalization have resulted in "the world of communication." The new era of communication and all its guidelines, including organizational culture and the role of the human factor in companies, have created the need to question the character of Public Relations professionals, and communication in and from organizations. Whatever its nature, it must be established in a perspective of exchange and reciprocity between the organization and its stakeholders, through the exchange of information. Communication includes employees, provides a closer relationship with stakeholders, contributing to organizational development and gives credibility to the company, beyond that is a vital and strategic tool for any Public Relations professional. So it makes sense to analyze the practice of Public Relations and such as communication as a tool for the transmission of values, culture, identity and management of corporate image. The importance of these assumptions enhances the management of the reputation and success of any organization.
documentTypeURL_str	http://purl.org/coar/resource_type/c_bdcc
documentType_str	master thesis
id	2dc322f6-8061-4651-9ad0-be2a92598d74
identifierHandle_str	http://hdl.handle.net/10437/6875
identifierOther_str	tid:201174588
language	por
publicationDateFull_str	2016-03-31T11:24:03Z
publicationDate_str	2016-03-31
publishDate	2016
relatedInstitutions_str_mv	ReCiL - Repositório Científico Lusófona
resourceName_str	ReCiL - Repositório Científico Lusófona
spellingShingle	A imagem que seduz: o papel das relações públicas na construção da imagem organizacional PÚBLICO RELAÇÕES PÚBLICAS CRISES COMMUNICATION ORGANIZATIONAL IMAGE IDENTIDADE RELAÇÕES PÚBLICAS EMPRESARIAIS COMUNICAÇÃO INTERNA CULTURA ORGANIZACIONAL PUBLIC PUBLIC RELATIONS MESTRADO EM COMUNICAÇÃO NAS ORGANIZAÇÕES ORGANIZATIONAL COMMUNICATION EXTERNAL COMMUNICATION COMUNICAÇÃO EXTERNA COMUNICAÇÃO ORGANIZACIONAL IMAGEM ORGANIZACIONAL ORGANIZATIONAL CULTURE CORPORATE PUBLIC RELATIONS COMUNICAÇÃO DE CRISE COMMUNICATION INTERNAL COMMUNICATION COMUNICAÇÃO IDENTITY
title	A imagem que seduz: o papel das relações públicas na construção da imagem organizacional
topic	PÚBLICO RELAÇÕES PÚBLICAS CRISES COMMUNICATION ORGANIZATIONAL IMAGE IDENTIDADE RELAÇÕES PÚBLICAS EMPRESARIAIS COMUNICAÇÃO INTERNA CULTURA ORGANIZACIONAL PUBLIC PUBLIC RELATIONS MESTRADO EM COMUNICAÇÃO NAS ORGANIZAÇÕES ORGANIZATIONAL COMMUNICATION EXTERNAL COMMUNICATION COMUNICAÇÃO EXTERNA COMUNICAÇÃO ORGANIZACIONAL IMAGEM ORGANIZACIONAL ORGANIZATIONAL CULTURE CORPORATE PUBLIC RELATIONS COMUNICAÇÃO DE CRISE COMMUNICATION INTERNAL COMMUNICATION COMUNICAÇÃO IDENTITY