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Bayesian-Nash Equilibria in Theory of Planned Behavior

Bibliographic Details
Summary:The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian-Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.
Subject:Ciências exactas e naturais Natural sciences
Country:Portugal
Document type:journal article
Access type:Restricted
Associated institution:Repositório Aberto da Universidade do Porto
Language:English
Origin:Repositório Aberto da Universidade do Porto

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